Vuona is a conceptual brand I created as part of a brand design course, showcasing an innovative approach to thread manufacturing using wool and cottongrass. The project includes the development of a business concept and brand identity, represented through a logo design.

Alongside the logo, I designed a series of brand materials including product tags, envelope and letter templates, business cards, as well as advertising content – a storyboard for a TV advertisement and a poster ad. After each of the elements were done, the whole project was wrapped into brand guidelines, which reflects the cohesive brand vision.